Source Chi "22'z" Music Video
Dont judge a book by its cover. That is the concept of this video. Source had came to me with a song and asked for a concept. When i listened to it the obvious topic was guns but i didn't want to just have it all in your face. So the idea is having this pleasantville family going about there day and confronting with a dangerous situations. you would thing they are the vulnerable ones but it plays to be the opposite. Originally the client said " I was just gonna do my verse in a motel with guns all over the spot" glad he came to me and i think this video was a better idea.